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Month: November 2014

The future of eCommerce is automated pricing optimization

Pricing is one of the most important and difficult aspects of eCommerce.

Getting the optimal price right away for a new product or service is almost impossible, and it is even trickier to keep up with the evolutions of a dynamic marketplace. Customers using shopping comparison engines won’t even visit your site if your prices are too high. And you’re leaving money on the table if you set your price points too low.

So how do you find out the optimal price to drive the highest profits right now?

The answer is real-time market analysis. Shoppers love to compare prices, so it’s essential to know your competitors’ prices to set the right price at any given time. Read more