Running a successful eCommerce operation today is a fast-paced, dynamic process. Not only is the competitive landscape constantly evolving in almost every industry, but so are the consumer trends and technology that drive it. If your eCommerce business does not have the right tools to keep up with these changes and respond accordingly, then you risk significant losses in both market share and revenue.
This is where automated dynamic pricing comes in. A good price optimization solution will help your company instantly determine the best price or promotion to offer at any given moment based on a number of factors including: seasonal demand, customer location, and the prices your competitors are charging. When executed properly, these solutions enable you to achieve your sales goals and optimize your profit margins even in an extremely competitive market.
Imagine being able to run several geo-targeted sales campaigns simultaneously where visitors are shown different prices and promotions that are optimized to their physical location! Read more